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DRCI Business Insights Blog

Posted on: June 25, 2020

How Do You REALLY Run a Small Business? You’ve Launched Your Company. Now What?


There are millions of books, magazines, articles and websites that teach you how to start a small business. You can learn how to get started, write a business plan, market your product or service, create social media campaigns - you name it.

Once you’ve launched your business though, it’s not as easy to find that same level of “how to” information when it comes to actually running your business.  However, what you do in the months and years following launching your business is equally, if not more, critical in the success of your company.  This is why most early stage business owners are often the ones who benefit most from the mentorship, guidance and resources provided by those who have “been there” and “done that” when it comes to taking their business to the next levels.

If you own a small business, you most likely started it because you were good at something the business does. Maybe you turned a hobby into a business, maybe you worked for someone else doing something you enjoyed and decided to do it for yourself. Maybe you were a “technician” who decided to turn that technical skill into a business.

But…the skills that suit you as a technician may not translate well into the OTHER people you need to become to run the business. What other people? There are actually quite a few – and a number of key roles you’ll need to take on (and hats to wear!)  For starters, you’ll need to also be a Manager: the person who keeps the lights on, the employees happy and the floors clean. You’ll also need to be an Entrepreneur:  the person who thinks about the future and what the business needs to be next. To be an entrepreneur you need time to think, to dream, to envision. But since you are also a technician and a manager, when do you have that time?

What is the key to being able to take on multiple roles (all of equal importance) in running, and growing your business? Spend more time working ON your business rather than IN your business. The way to do that is to create procedures or a “system” that can put a lot of the daily decisions on autopilot so you don’t have to handle every decision and every emergency. In short, the key to RUNNING a successful business is to create a SYSTEM to run the business and hire PEOPLE to run that system.

How do you do that? How do you create a system that runs your business so you have time to be an entrepreneur who thinks about the future? Ask us. At the Don Ryan Center for Innovation, our STARTUP and GROWTH programs address and guide you through how to build this system – and can set you up for success not only in the short-term, but for continued expansion.  Our Mentors have not only helped launch dozens of successful businesses throughout the Lowcountry … but we’ve provided established businesses with the tools (and strategic insight) they need to continue to grow long after they first opened their doors.

So while launching your business requires careful strategic planning, it’s the systems that you put in place to actually run your business that can often make all the difference in the success and growth of your business.  By removing yourself from having to worry about handling some of the day-to-day details that can be effectively delegated to others, you’ll not only reap the benefits of getting to work “on your business” rather than just “in your business” … but you’ll create a strong, dedicated team of professionals who are as committed to the success of your business as you are. With an effective system in place, and the right people to run it, anything is possible – including giving you the time and comfort level to not only continue to work on the “bigger picture” of your business … but to also perhaps take a much-needed vacation with the knowledge that your business will continue to run seamlessly in your absence.

Ready to learn how to create the systems that will enable you to successfully run your business … while giving you the freedom to work on new ideas to further grow your business?  Call us to learn more about our STARTUP and GROWTH programs for established businesses – and let us help you build the systems that will enable your business to run smoothly and cost-effectively …. while building the company you’ve always dreamed of.

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